Online Toolkit

Don’t reinvent the wheel by spending time and campaign dollars collecting data on your own. All of the political data you need – historical data, voting patterns, media spending, & much more – is at your fingertips in the Atlas Online Toolkit.

Harness the power of years of political data and our top-notch analysts to get the real-time insights you need – right now – to give you and your campaign the edge in making strategic decisions throughout the election cycle.

The Online Toolkit is available only to partners of The Atlas Project. Each partner has an agreement with The Atlas Project that governs accessibility, including whether a partner’s related organizations or partners may access the Toolkit.

TOUR THE TOOLKIT


DASHBOARDS

  • 2012 ROADMAP REPORTS
    Invaluable primers with data-driven analysis and constructive insight on how campaigns are run in each district, state and nationally. Reports include key considerations for running campaigns in each state; political landscape; economic overview; targeting memos; historic race recaps; and how campaigns have used paid and earned media, field operations and the key organizations in each state. These reports are constantly updated as the campaign cycle progresses. The most recent version of the report is exportable and printable.
  • STATE PAGES
    Full overview of electoral activity in a state, including updates and key points from the Roadmap Reports, state-specific clips, social media feeds, upcoming calendar dates, ballot listings and paid media overview.
  • ON THE BALLOT
    Race specific overview of electoral activity for every race on the ballot – presidential down to state legislatures. Includes activity reports, daily clips, current ads, and public polling and media spending graphs. Special features include:

    • Candidate Boxes for all candidates officially declared in the race (listed alphabetically) with brief bios, filing dates, recent campaign finance data as available and links to social media feeds.
    • Message Box infographic showing groups buying ads targeting this race, messaging being used and which markets are being targeted. Pop-ups to view ad buy info and watch video of ad.
  • BALLOT INITIATIVES
    Full overview of electoral activity specific to ballot initiatives including daily clips, activity reports and Initiative Boxes with full title and language of ballot initiatives, recent polling information.
  • WEEKLY DIGEST
    A synthesis of the activity in each state completed every Friday. Updates include summary of key races, new ads, top stories and any new activity reports.
  • ELECTION CALENDAR
    All the key election dates plotted on a calendar and sortable in list form. This calendar is exportable to Google or Outlook calendars, or as a spreadsheet.

DATA TOOLS

  • DATA
    More than 100 sets of data at your fingertips to visualize as a table, chart or graph. Exportable for use in your own presentations or plans.
  • MAPS
    Our primary data visualization and mapping tools include historical election and demographic information from nearly 100 data sets that can be plotted on a chart, graph or map – then exported.
  • MEDIA MONITORING
    Real-time access to CMAG daily media spending reports and copies of ads, along with message analysis by race.
    • Ad Database: Archive of more than 60,000 ads dating as far back as 2004. Database is searchable and sortable by state, affiliation, cycle, date, cost, office and district. Watch ads by clicking on their title. Export a chart for additional analysis.
    • Daily Clips: Searchable and sortable database of daily clips.
    • New Media: Complete archive of social media feeds of candidates.
  • REDISTRICTING TRACKER
    Constantly updated overview of the congressional and legislative redistricting processes across the country.

RESOURCES

  • INSTITUTIONAL MEMORY
    Our library of historical documents, including plans, budgets and memos collected after each cycle from operatives all over the country. Database is searchable and sortable by state, office, cycle, type of activity and organization. All documents can be exported and printed.
  • KEY CONTACTS
    List of key contacts by state, including political reporters, local election supervisor contacts and consultants.
  • ELECTION LAW CENTER
    Overview of the election laws and best practices in each state with link to legal language citation.
  • ELECTED OFFICIALS
    List of all elected officials from presidential to state legislative. Links to official sites for each office.

ACTIVITY TRACKING

  • INDEPENDENT ACTIVITY MONITOR
    Allows sharing of activity conducted by Independent Expenditures across the country. Activity reports must include the organization’s name, state and race, the activity targeted, type and purpose of activity, start and end dates, universe size and description, and uploaded content of activity.
  • CAMPAIGN ACTIVITY UPLOADER
    Allows you to share public activity that Coordinated Campaigns conduct across the country. Activity reports must include the organization’s name, state and race, the activity targeted, type and purpose of activity, start dates and uploaded content of activity. Campaigns may not share non-public information such as universe size and description.
  • ACTIVITY REPORTS
    A synthesis of all programmatic activity run by independent expenditures and campaigns shared with all clients to help make better-informed decisions about overall strategy.